Hoka One One

Radical change often comes about in trying to solve a simple problem. Hoka One One's original goal was to improve endurance race times by designing a shoe to go downhill faster. In doing so, Hoka inadvertently reinvented the running shoe.

The new shoes improved the experience of going uphill too. And down again. And up again. It turns out that redesigning a shoe that helps an athlete tackle 100 miles in challenging conditions can help all runners perform.

Hoka had a hand in several snow sport and cycling innovations - including the parabolic ski - and everyday Hoka asked the question, "How do we go faster?" When Hoka One One imposed a form-follows-function discipline to designing a trail running shoe, Hoka asked the same question. Hoka answered it with a shoe that was met with ridicule by running shoe establishments, but embraced by runners. Those runners started winning races, and running shoe buyers started paying attention.

Hoka's design ethos owes as much to surfing, skiing and cycling as running, and the patented elements Hoka incorporated into the original shoe - aka the Hoka One One difference - influence every shoe Hoka build.

Hoka One One
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Hoka One One Rincon running shoes black/blue/yellow men Hoka One One Rincon running shoes black/blue/yellow men (1102874-BCTRS)

Inspired by the smooth waves of the world-famous Rincon surf spot, the Hoka One One Rincon running shoes is easily a best-in-class contender. The Rincon packs an amazing amount of cushion into an extremely lightweight shoe for an effortlessly soft, weightless sensation while running. With an upper featuring an asymmetrical design and a stripped-back profile, this shoe gives you a speedy boost that’s ready for training sessions or race day. It’s simply fast.

€119,95

 (Incl. VAT)

Hoka One One Evo Carbon Rocket running shoes blue/red men Kopie 9% discount Hoka One One Evo Carbon Rocket running shoes blue/red men Kopie (1100049-ASMR)

Years in the making, this lightweight Hoka One One Evo Carbon Rocket running shoes features an innovative carbon fiber sandwich. Above: soft foam for a comfortable ride. Below: a durable, responsive rubberized foam outsole with strategically placed rubber for grip. And we included a carbon fiber midsole in between the two. When combined, these layers offer minimal energy loss and heightened propulsion, all in a 7-ounce package. Sweet.

€160,-

€144,95

  Your discount €15,05 (Incl. VAT)

Hoka One One Evo Carbon Rocket running shoes blue/red men 9% discount Hoka One One Evo Carbon Rocket running shoes blue/red men (1100049-ASMR)

Years in the making, this lightweight Hoka One One Evo Carbon Rocket running shoes features an innovative carbon fiber sandwich. Above: soft foam for a comfortable ride. Below: a durable, responsive rubberized foam outsole with strategically placed rubber for grip. And we included a carbon fiber midsole in between the two. When combined, these layers offer minimal energy loss and heightened propulsion, all in a 7-ounce package. Sweet.

€160,-

€144,95

  Your discount €15,05 (Incl. VAT)

Hoka One One Challenger ATR 5 wide running shoes blue women Sale Hoka One One Challenger ATR 5 wide running shoes blue women (1104096-MBMGR-VRR)

In its fifth iteration, the Hoka One One Challenger ATR 5 wide running shoes furthers its reputation for versatility. Fast and light on the trail, its midsole geometry ensures a smooth ride on the road. While the distinctive multi-lugged outsole leaves you in no doubt as to its trail heritage. Arranged closer together towards the heel for a smoother, more consistent ride, the lugs have a wider spread in the forefoot to help with grip on the trail and in wet conditions. The Challenger ATR 5 also features midfoot overlays for improved lockdown as well as a supportive heel counter for lateral and medial security. This version of the Challenger ATR 5 offers a wide fit to give more comfort to wider feet.

€130,-

€104,95

  Your discount €25,05 (Incl. VAT)

Hoka One One ORA Recovery Flip pink women Hoka One One ORA Recovery Flip pink women (1099676-LPSL)

You just gave it all in that race and now your feet need some care, pronto. Enter the Hoka One One ORA Recovery Flip. We put a HOKA ONE ONE oversized midsole and Meta-Rocker into a flip flop and improved the toe straps with a more anatomically friendly fit. It hugs the foot and provides sleek comfort and support. Your tired feet just got rescued. You’re welcome.

€49,95

 (Incl. VAT)

Hoka One One ORA Recovery Flip black women Hoka One One ORA Recovery Flip black women (1099676-BDGGR)

You just gave it all in that race and now your feet need some care, pronto. Enter the Hoka One One ORA Recovery Flip. We put a HOKA ONE ONE oversized midsole and Meta-Rocker into a flip flop and improved the toe straps with a more anatomically friendly fit. It hugs the foot and provides sleek comfort and support. Your tired feet just got rescued. You’re welcome.

€49,95

 (Incl. VAT)

Hoka One One ORA Recovery Flip red men Hoka One One ORA Recovery Flip red men (1099675-MRWDV)

You just gave it all in that race and now your feet need some care, pronto. Enter the Hoka One One ORA Recovery Flip. We put a HOKA ONE ONE oversized midsole and Meta-Rocker into a flip flop and improved the toe straps with a more anatomically friendly fit. It hugs the foot and provides sleek comfort and support. Your tired feet just got rescued. You’re welcome.

€49,95

 (Incl. VAT)

Hoka One One ORA Recovery Flip blue men Hoka One One ORA Recovery Flip blue men (1099675-EDNB)

You just gave it all in that race and now your feet need some care, pronto. Enter the Hoka One One ORA Recovery Flip. We put a HOKA ONE ONE oversized midsole and Meta-Rocker into a flip flop and improved the toe straps with a more anatomically friendly fit. It hugs the foot and provides sleek comfort and support. Your tired feet just got rescued. You’re welcome.

€49,95

 (Incl. VAT)

Hoka One One ORA Recovery Slide pink women Hoka One One ORA Recovery Slide pink women (1099674-LPSL)

You’ve just finished a long run or gruelling race and simply put, your feet need some TLC. Enter the Hoka One One ORA Recovery Slide. We put a HOKA ONE ONE oversized midsole and Meta-Rocker into a slide design and love the result. Comfort and support when and where you need them. Your tired feet just got saved.

€49,95

 (Incl. VAT)

Hoka One One ORA Recovery Slide red men Hoka One One ORA Recovery Slide red men (1099673-MRWDV)

You’ve just finished a long run or gruelling race and simply put, your feet need some TLC. Enter the Hoka One One ORA Recovery Slide. We put a HOKA ONE ONE oversized midsole and Meta-Rocker into a slide design and love the result. Comfort and support when and where you need them. Your tired feet just got saved.

€49,95

 (Incl. VAT)

Hoka One One ORA Recovery Slide black women Hoka One One ORA Recovery Slide black women (1099674-BBLC)

You’ve just finished a long run or gruelling race and simply put, your feet need some TLC. Enter the Hoka One One ORA Recovery Slide. We put a HOKA ONE ONE oversized midsole and Meta-Rocker into a slide design and love the result. Comfort and support when and where you need them. Your tired feet just got saved.

€49,95

 (Incl. VAT)

Hoka One One ORA Recovery Slide blue men Hoka One One ORA Recovery Slide blue men (1099673-EDNB)

You’ve just finished a long run or gruelling race and simply put, your feet need some TLC. Enter the Hoka One One ORA Recovery Slide. We put a HOKA ONE ONE oversized midsole and Meta-Rocker into a slide design and love the result. Comfort and support when and where you need them. Your tired feet just got saved.

€49,95

 (Incl. VAT)

Hoka One One Challenger ATR 5 GTX running shoes black women Hoka One One Challenger ATR 5 GTX running shoes black women (1111991-BASN)

Tackle trails and roads in rain or shine with the Hoka One One Challenger ATR 5 GTX running shoes. This trail runner features a strategic lug pattern for smooth transitions and a soft ride. Complete with a GORE-TEX waterproof bootie, this all-terrain shoe lets you run your best in every season. The Challenger ATR 5 GTX takes you everywhere no matter the conditions.

€139,95

 (Incl. VAT)

Hoka One One Challenger ATR 5 GTX running shoes black men Hoka One One Challenger ATR 5 GTX running shoes black men (1111990-ADGG)

Tackle trails and roads in rain or shine with the Hoka One One Challenger ATR 5 GTX running shoes. This trail runner features a strategic lug pattern for smooth transitions and a soft ride. Complete with a GORE-TEX waterproof bootie, this all-terrain shoe lets you run your best in every season. The Challenger ATR 5 GTX takes you everywhere no matter the conditions.

€139,95

 (Incl. VAT)

Hoka One One Carbon X running shoes white/pink/yellow women Hoka One One Carbon X running shoes white/pink/yellow women (1102887-NCLN)

The Hoka One One Carbon X running shoe is a formidable competitor. Made using never before seen HOKA ONE ONE technology, this high-performance shoe features a carbon fiber plate to help propel you forward and accelerate your toe-off. It features PROFLY X foam, our lightest and most resilient foam, and has a wide base for a stable, soft and extremely responsive ride. Complete with a lightweight upper and embroidered design, the Carbon X is your license to speed.

€179,95

 (Incl. VAT)

Hoka One One Carbon X running shoes white/blue women Hoka One One Carbon X running shoes white/blue women (1102887-CSWT)

The Hoka One One Carbon X running shoe is a formidable competitor. Made using never before seen HOKA ONE ONE technology, this high-performance shoe features a carbon fiber plate to help propel you forward and accelerate your toe-off. It features PROFLY X foam, our lightest and most resilient foam, and has a wide base for a stable, soft and extremely responsive ride. Complete with a lightweight upper and embroidered design, the Carbon X is your license to speed.

€179,95

 (Incl. VAT)

Hoka One One Carbon X running shoes white/blue men Hoka One One Carbon X running shoes white/blue men (1102886-IBWT)

The Hoka One One Carbon X running shoe is a formidable competitor. Made using never before seen HOKA ONE ONE technology, this high-performance shoe features a carbon fiber plate to help propel you forward and accelerate your toe-off. It features PROFLY X foam, our lightest and most resilient foam, and has a wide base for a stable, soft and extremely responsive ride. Complete with a lightweight upper and embroidered design, the Carbon X is your license to speed.

€179,95

 (Incl. VAT)

Hoka One One Carbon X running shoes white/green men Hoka One One Carbon X running shoes white/green men (1102886-GAWH)

The Hoka One One Carbon X running shoe is a formidable competitor. Made using never before seen HOKA ONE ONE technology, this high-performance shoe features a carbon fiber plate to help propel you forward and accelerate your toe-off. It features PROFLY X foam, our lightest and most resilient foam, and has a wide base for a stable, soft and extremely responsive ride. Complete with a lightweight upper and embroidered design, the Carbon X is your license to speed.

€179,95

 (Incl. VAT)

Hoka One One Speedgoat 4 GTX trail running shoes black women Hoka One One Speedgoat 4 GTX trail running shoes black women (1106531-ADGG)

Your favorite trail shoe is ready to keep you dry on everything from rainy trails to snowy roads with the industry-leading waterproof technology of GORE-TEX. The Hoka One One Speedgoat 4 GTX trail running shoes includes a more accommodating forefoot and 3D printed overlays for added midfoot support. The shoe also provides a responsive yet cushioned ride that’s grippy in the sloppiest of conditions.

€159,95

 (Incl. VAT)

Hoka One One Speedgoat 4 GTX trail running shoes orange men Hoka One One Speedgoat 4 GTX trail running shoes orange men (1106530-MRGF)

Your favorite trail shoe is ready to keep you dry on everything from rainy trails to snowy roads with the industry-leading waterproof technology of GORE-TEX. The Hoka One One Speedgoat 4 GTX trail running shoes includes a more accommodating forefoot and 3D printed overlays for added midfoot support. The shoe also provides a responsive yet cushioned ride that’s grippy in the sloppiest of conditions.

€159,95

 (Incl. VAT)

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