Ultimate Direction
In 1985 Ultimate Direction invented the entire category of hydration packs. Ultimate Direction created the first waist pack for carrying bottles, a few years later made the first pack/strap to carry a water bottle in your hand, and have made many other innovations that define what a hydration pack is today.
30 years later Ultimate Direction remain a market leader, having created and popularized the "vest" concept for carrying water.
Ultimate Direction's products are designed by athletes for athletes, and the Jenny Collection was designed by women for women. Some of the best runners in the world thought long and hard about what works the best, and the result is absolutely great gear.
Ultimate Direction's mission is to provide the ultimate in high performance hydration for everyday athletes.


The Ultimate Direction 2 liter reservoir is completely re-designed for this year. Ultimate Direction gave customers the new features they asked for: it won't leak, and it's much easier to fill and clean.
(Incl. VAT)

The Ultimate Direction 1,5 liter reservoir is completely re-designed for this year. Ultimate Direction gave customers the new features they asked for: it won't leak, and it's much easier to fill and clean.
(Incl. VAT)

The Ultimate Direction Body bottle 500S is the easiest and lightest way to carry your fluids.
(Incl. VAT)

The Ultimate Direction Body bottle 500 is the easiest and lightest way to carry your fluids.
(Incl. VAT)

People wanted more and they got it - the 'no excuses' Ultimate Direction Fastpack 45 running backpack.
€199,95
€179,95Your discount €20,- (Incl. VAT)

You can run with this, hike, bike, or ski...boundaries don't matter with the Ultimate Direction Fastpack 25 running backpack.
€164,95
€147,95Your discount €17,- (Incl. VAT)

Lighter than the previous generation Race Vest but with more capacity, Ultimate Direction AK mountain vest 3.0 running backpack canyon is one-stop shopping for wherever you go.
€154,95
€139,50Your discount €15,45 (Incl. VAT)