Ultimate Direction
In 1985 Ultimate Direction invented the entire category of hydration packs. Ultimate Direction created the first waist pack for carrying bottles, a few years later made the first pack/strap to carry a water bottle in your hand, and have made many other innovations that define what a hydration pack is today.
30 years later Ultimate Direction remain a market leader, having created and popularized the "vest" concept for carrying water.
Ultimate Direction's products are designed by athletes for athletes, and the Jenny Collection was designed by women for women. Some of the best runners in the world thought long and hard about what works the best, and the result is absolutely great gear.
Ultimate Direction's mission is to provide the ultimate in high performance hydration for everyday athletes.


The Ultimate Direction Adventure vesta 4.0 blue women is meant to be forgotten, comfort combined with low weight will bring you this fantastic running backpack.
Every detail has been perfected so you can focus on the exact details of your route.
A GPS tracker pocket sits seamlessly on the vest to let your friends, family and fans follow your great adventures.
4-way stretch material moves with you.
A simple phone pocket allows you to take photos while you're on the go.
“It’s like UD was watching me fumble with the old one and dreamed up impactful tweaks to make the Adventure Vesta as efficient as possible" –Outside Magazine
"With a medium volume capacity, it held everything testers needed for longer runs, including a slim puffy jacket, gloves and nutrition, and testers appreciated the pack’s durability."
- Women's Running magazine
€159,95
€149,95Your discount €10,- (Incl. VAT)

The Ultimate Direction Direction Adventure vesta 4.0 pink women is meant to be forgotten, comfort combined with low weight will bring you this fantastic running backpack.
Every detail has been perfected so you can focus on the exact details of your route.
A GPS tracker pocket sits seamlessly on the vest to let your friends, family and fans follow your great adventures.
4-way stretch material moves with you.
A simple phone pocket allows you to take photos while you're on the go.
“It’s like UD was watching me fumble with the old one and dreamed up impactful tweaks to make the Adventure Vesta as efficient as possible" –Outside Magazine
"With a medium volume capacity, it held everything testers needed for longer runs, including a slim puffy jacket, gloves and nutrition, and testers appreciated the pack’s durability."
- Women's Running magazine
€159,95
€144,95Your discount €15,- (Incl. VAT)

The Ultimate Direction Adventure vest 4.0 blue men is meant to be forgotten, comfort combined with low weight will bring you this fantastic running backpack. Every detail has been perfected so you can focus on the exact details of your route. A GPS tracker pocket sits seamlessly on the vest to let your friends, family and fans follow your great adventures. 4-way stretch material moves with you. A simple phone pocket allows you to take photos while you're on the go.
€169,95
€152,95Your discount €17,- (Incl. VAT)

Years of innovation have made the Ultimate direction Ultra vesta 4.0 pink women a modern classic. The Ultra Vesta is designed and approved by women. Since its debut, the vest has been an indispensable factor in thousands of ultramarathons. The new Ultra Vesta is a Signature Series vest with seamless, 4-way stretch mesh material and new Comfort Cinch technology that allows stability adjustments on the go. As with all Ultimate Direction racing vests, two 500ml Body Bottles are stored in the front to give you the fuel you need for a long race. "The Ultra Vesta is feminine and endlessly adjustable" - WIRED Magazine. "At medium volume it contained everything testers needed for longer runs.... and testers appreciated the durability of the product. - Women's magazine "Women's Running "Lighter and more streamlined without compromising on functionality" -Ultrarunning Magazine
€134,95
€120,95Your discount €14,- (Incl. VAT)

Years of innovation have made the Ultimate direction Ultra vesta 4.0 blue women a modern classic. The Ultra Vesta is designed and approved by women. Since its debut, the vest has been an indispensable factor in thousands of ultramarathons. The new Ultra Vesta is a Signature Series vest with seamless, 4-way stretch mesh material and new Comfort Cinch technology that allows stability adjustments on the go. As with all Ultimate Direction racing vests, two 500ml Body Bottles are stored in the front to give you the fuel you need for a long race. "The Ultra Vesta is feminine and endlessly adjustable" - WIRED Magazine. "At medium volume it contained everything testers needed for longer runs.... and testers appreciated the durability of the product. - Women's magazine "Women's Running "Lighter and more streamlined without compromising on functionality" -Ultrarunning Magazine
€134,95
€120,95Your discount €14,- (Incl. VAT)

The Ultimate direction Ultra vest 4.0 blue men is for serious runners. Make your most ambitious racing goal come true with this 10.3 Liter do it yourself vest. The MicroMono mesh fabric with 4-way stretch nylon is stopping irritation to sensitive areas such as shoulders, neck and ribs. Space for 2 bottles on the vest for enough water. There is also extra capacity for a telephone, camera or walking sticks. "Lighter and more streamlined without compromising on functionality" -Ultrarunning Magazine
€129,95
€116,95Your discount €13,- (Incl. VAT)

With the Ultimate Direction Mountain vest 4.0 running backpack blue, you're ready to run to new, adventurous places. The vest is equipped so you can bring everything you need to get to the top. Every detail has been carefully incorporated into one of the lightest vests for this volume. The new comfort cinch technology offers a custom fit that's easy to adjust on the go. You must have tested this technological breakthrough.
€154,95
€138,95Your discount €16,- (Incl. VAT)

The Ultimate Direction 2 liter reservoir is completely re-designed for this year. Ultimate Direction gave customers the new features they asked for: it won't leak, and it's much easier to fill and clean.
(Incl. VAT)

The Ultimate Direction 1,5 liter reservoir is completely re-designed for this year. Ultimate Direction gave customers the new features they asked for: it won't leak, and it's much easier to fill and clean.
(Incl. VAT)

The Ultimate Direction Body bottle 500S is the easiest and lightest way to carry your fluids.
(Incl. VAT)

The Ultimate Direction Body bottle 500 is the easiest and lightest way to carry your fluids.
(Incl. VAT)

The Ultimate Direction Adventure vesta running backpack has been popular all over the world, with only one complaint: some woman wanted more. We feel women should get what they want.
€149,95
€134,95Your discount €15,- (Incl. VAT)

The Ultimate Direction PB adventure vest 3.0 running backpack canyon is the culmination of the Signature Series. It can carry 1 1/2 gallons of water up mountains, across deserts, or wherever your adventures take you. Version 3.0 has greater capacity while still weighing less than the previous version.
€169,95
€152,95Your discount €17,- (Incl. VAT)

Lighter than the previous generation Race Vest but with more capacity, Ultimate Direction AK mountain vest 3.0 running backpack canyon is one-stop shopping for wherever you go.
€154,95
€139,50Your discount €15,45 (Incl. VAT)